Happy users & business growth Customer centric design — From strategy to craft

Book my free discovery call

Want to transform your idea into a digital product that benefits people and unlocks business growth?

Then you should know there's a secret ally to help you achieve that.

An ally that will enable you to:

🧠 Sneak into the minds of your customers to unveil their real needs, pains, and desires

🤍 So you can bulletproof validate your ideas and build a product they’ll love using — and be willing to pay for

🚀 And that will attract and retain more and more customers, unlocking business growth

It's called Customer centric design.

3 core principles

1️⃣ Building a product without knowing your customers is like starting a house by buiding a roof in the air.

2️⃣ Customer centricity and design, when well executed, are never a loss of time and money. They’re an investment that can save you lots of money down the road. They’re your strongest risk reducer.

3️⃣ Establishing a customer centric approach shouldn’t have to be complex, time consuming nor costly. With a few tools and processes, it should smoothly embed in your company’s everyday life. Especially at the beginning.

Do you recognize yourself in one or more of these statements?

Customer centric product design plays a role at every stage of the life of your product.

Early Stages

Ideation and Conceptualization

  • I'm uncertain about the viability of my business/product idea
  • I struggle to define my target audience and their needs
  • I lack a visual representation of my idea for testing
  • I'm unsure about the level of market demand for my product
Mid Stages

Product Development and Refinement

  • I'm developing the first version of my product, but I lack user input
  • I'm concerned about the initial user-friendliness of my product
  • I need to continually iterate and enhance my product based on early feedback
  • I'm struggling to acquire and retain initial users
  • I want to ensure my product stays aligned with changing user needs
Late Stages

Achieving Product-Market Fit

  • I aim to boost user satisfaction and loyalty to scale my product
  • I need to fine-tune my product to meet the demands of a growing user base
  • I want to establish trust, credibility, and a strong brand reputation
  • I strive to encourage word-of-mouth referrals and positive feedback to drive growth
  • I struggle to analyze data and trends effectively to sustain and expand my product's success
  • I'm concerned about ethical issues and user privacy as my user base expands

Good news, I can help! Here’s how

Consulting calls

I can help by bringing a fresh and unbiased brain and pair of eyes. I'll give you constructive feedback and actionable recommendations on problematics of your choice.

UX / UI / Copy audit

I can perform a comprehensive audit of your product's user experience and give you actionable recommendations for improvements. I can also run a targeted audit, focusing on a key part of your product.

User research and customer centricity

From defining your research objectives according to your current context, challenges and goals, to selecting the best methods — qualitative, quantitative, surveys or user interviews — to executing the plan and delivering an actionable analysis and recommendations.

I can also help you establish a progressive customer centric approach in your company, and give you advise and training.

End to end product design

I can also take care of the whole design process of your digital product, from early ideation and wireframing to final, developer-ready designs.

And of course, as a customer centric designer, I'll also conduct user research and usability testing to inform design decisions and make sure we're in the right direcion.

And here’s the simple action you need to take to set things in motion

I invite you to book a FREE 30 minute discovery call with me. So we can meet, talk about your challenges, and see where it leads.

Just click the button below. It’ll redirect you to my Calendly. Pick the time slot that suits you best and relax. I’ll take care of the rest!

Book my free discovery call Takes a few clicks & less than a minute (you'll be redirected to Calendly)

But wait. Who THE HECK am I?

François Simitchiev — Website & Digital Product Designer

Salut! I’m François, nice to meet you

Long story short, I’m a customer centric digital product designer with an absolute passion for my job.

Currently a full time product designer at CoachHub, the digital coaching platform.

Here’s me in an nutshell:

  • 7+ years and 9500+ hours growing in the digital field
  • Relentless self learner and sure self-doubter
  • Strategic and creative thinker
  • Team player

“Working with François is a breath of fresh air! With his atypical profile, he brought us his expertise on our subjects for more than 6 months, with the right balance of conviction and humility.”

— Flora, CPO at Captain Contrat

“I really recommend François as a Product Designer. What comes to my mind:
- Good listener and really good communication
- Stays calm while facing any challenge, with maturity and composure, to achieve the best possible outcome in the situation.
- Creativity in everyday life topics/challenges and in every aspect of his life (work included)
- Fun to work with, knows how to collaborate with Engineers and easy to talk to about technical stuff.
- His understanding of basic software engineering results in ready to develop designs and not over complicated "fancy" design.
- I am glad that I have met François and learned from him :) I am sure you can expect top-notch design contributions and a positive impact on any project.”

— Hakim, engineer at CoachHub

“I like the responsiveness and efficiency of our exchanges and the proposals you make to us. The overall twist you gave to our site. It is more and more customer-focused and I like that.”

— Thierry, business owner

Book my free discovery call Takes a few clicks & less than a minute (you'll be redirected to Calendly)

Let's get in touch!

Connect on LinkedIn