You’re attracting new users.
But most disappear before they experience the magic of your product.
They sign up.
Click around.
Then vanish.
That’s not a traffic problem.
It’s an activation problem.
Activation isn’t about teaching users how to use your product.
It’s not just onboarding or ticking off a checklist.
True activation bridges the gap between promised value and experienced value — fast.
It’s about giving the right first impression and laying the foundation for a long-term relationship that benefits both your business and your users.
When you miss that window, you don’t just lose a user.
You waste acquisition budget, leave money on the table — and miss your chance to make a real impact.