François Simitchiev — B2B SaaS Activation Strategy Consultant & Senior Product Designer

Get clarity on your activation challenges — and what to do next.

Book a free 45-minute Activation Clarity Call to uncover what’s blocking your users from reaching value, and leave with clear, practical next steps to fix it.

Book your free Activation Clarity Call →

Why users aren’t sticking around (yet)

You’re attracting new users.

But most disappear before they experience the magic of your product.

They sign up.
Click around.
Then vanish.

That’s not a traffic problem.
It’s an activation problem.

Activation isn’t about teaching users how to use your product.
It’s not just onboarding or ticking off a checklist.

True activation bridges the gap between promised value and experienced value — fast.

It’s about giving the right first impression and laying the foundation for a long-term relationship that benefits both your business and your users.

When you miss that window, you don’t just lose a user.

You waste acquisition budget, leave money on the table — and miss your chance to make a real impact.

Illustration of activation as a bridge between acquisition & retention and growth

Fix activation, and everything downstream improves

When you fix activation, everything improves:

  • Signups form new habits with your product
  • More trial users become paying customers
  • Fewer support tickets, more love emails
  • Higher retention, healthier growth
  • Less guesswork, more confidence in your roadmap

But here’s the thing: 

Activation isn’t a checklist. It’s a system.

And for many SaaS teams, that system is broken.

Let’s fix yours.

What we’ll do during the free activation clarity call

In our 45-minute call, we’ll:

✅ Discuss your specific activation challenges
✅ Spot where your current strategy might be falling short
✅ Define a clear action plan so you leave with clarity and confidence in your next steps

This is real, no-strings-attached help — not a pitch.

If we’re a fit, I’ll let you know how I can support further.

If not, you’ll still walk away with clarity on your current state and a plan to move forward.

Why work with me?

Strategy is deciding what to build.

Design is building it, right.

As a senior product designer specializing in activation, I help you do both — so your product supports your strategy (instead of derailing it with pretty, conversion-killing UX).

My method is the result of years spent nerding out on user-centered product design, product-led onboarding, behavioral economics, user psychology, and product-led growth (PLG).

I hold certifications in PLG and product psychology (productled.com / growth.design — both higlhy recognized intustry leaders).

And I’m not here to keep you dependent. I’ll teach you everything I know so you can grow confident (and don’t need me anymore at some point).

(Oh and I make the process fun and engaging, too.)

Let’s talk activation

Book your free 45-minute Activation Clarity Call today.
(Real talk, real next steps.)

We’ll look at your current activation challenges and find where your activation falls short.

You’ll walk away with clear next steps and practical ideas you can apply right away.

Book your free Activation Clarity Call →

If you’re reading this, it means you care about fixing activation so you can grow.

I hope you also care about building something valuable for your users. Something that truly helps them achieve their goals.

So if your product's great and you want to make a real impact...

A broken activation shouldn't stand on the path to success. Neither for you nor for your users.

Fix activation and you’ll remove that obstacle, unlocking the doors to retention and building solid, mutually-benefitting relationships between you and your customers.

So let’s get you started!

To your — and your users’ — success 👊

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